The so-called ‘Big Three’ networks (Vodafone, EE and O2) have all ruled out unlimited data plans on the new 4G network.
The CEOs of the networks ruled the idea out completely, saying unlimited data plans would be both ‘unsustainable’ and ‘unnecessary’.
Coolsmartphone.com reported that Three will automatically upgrade all its customers to the new network although people may need new 4G sims. Three has now gone one step further and said that it will offer unlimited plans. However, having only received a modest portion of the 4G spectrum thanks to Ofcom, many are asking how they will keep their promises.
According to mobilenewscwp.co.uk, Vodafone CEO Vittorio Calao took a jab at Three by saying: “I know some operators do it and I’m glad I am CEO of Vodafone and not them.”
Ronan Dunne, CEO of O2, took a more reserved stance and said: “We’re not going to go unlimited. We simply can’t promise our customer a high quality of service if we’ve promised them an unlimited connection.”
Olaf Swantee of EE said that the problem people had was bill shock, and rather than go overboard with ‘unlimited’ packages, providers simply needed to create more bespoke data plans for their customers. Swantee pointed out that the average user consumes 1.4GB of data, a far cry from the unlimited figure people are calling for.
T-Mobile is the only other network to offer an unlimited data plan but because of its joint ownership of EE, will not be upgrading to the fourth iteration of the telecommunications network.