As EE switches 4G on in another 13 cities today, it means that their coverage is now reaching more than 50 per cent of the population.
EE formerly known as Everything Everywhere – or T-Mobile and Orange merged – has had a significant lead on the competition thanks to Ofcom approving the use of its 1800MHz spectrum for 4G last year. However, the roll-out has not been quite as smooth as EE would have liked, primarily due to criticism over the price of the 4G tariffs.
As the other networks gear up for their 4G roll-outs, prices are undoubtedly going to tumble and EE certainly still has the first-move advantage. Today’s milestone is a significant one as EE permeates 13 new towns and cities. Digitalspy.co.uk reports the new locations on the 4G EE map as being: Bradford, Bingley, Doncaster, Dudley, Harpenden, Leicester, Lichfield, Loughborough, Luton, Reading, Shipley, St Albans and West Bromwich.
EE plans to hit 80 cities by June so by the time the competition begins shipping out 4G sims at the end of 2013, they will have significant penetration, reports techradar.com.
“Our customers are at the heart of our roll-out and we are working hard to deliver 4G to 70 per cent of the UK population by the end of this year, and 98 per cent of the population by the end of 2014,” said EE chief executive, Olaf Swantee.
As more and more users can take advantage of the new 4G mobile broadband services EE have revised some of their 4G price plans and there are now 4G SIM only deals available for users that want to use their 4G SIM in other 4G devices like a 4G Router.