Back in April EE was announced as the official 4G partner for the Glastonbury Festival and this week it has launched the only official Glastonbury 2014 app which is available for festival goers on both iOS and Android to download for free.
The Glastonbury app, which is an evolution of the 2013 version, has a huge range of features including:
BBC Live Streaming
First introduced last year, the BBC live streaming function allows music fans at Glastonbury and elsewhere to stream the latest sets from the six biggest stages including the main Pyramid stage. EE’s 4G network coverage at the festival will improve the streaming experience on site.
Social Media Integration
Social media is becoming a major feature of the Glastonbury festival and last year EE saw huge volumes of 4G data being used as festival goers uploaded photos and videos to Facebook and other networks. This year the app has improved social media integration to help people stay in touch with friends both on site and at home.
The schedule tool has been created in association with The Guardian and includes set details for all the artists performing at the festival. It also features biographies, content and 30 second music clips from the artists to help users decide who to go and see. Users can create a personalised planner with the acts that they really want to see, and will receive reminders as well as notification of clashing performances. This planner can be shared with friends on Facebook so they can coordinate their plans.
The news section of the app will provide users with the latest news from both EE and Glastonbury, and will allow the organisers to communicate any important information such as schedule changes and special announcements. The news section will include Tweets from the festival team and will be live in the run up to the event as well as during the festival itself.
Finally the app includes a fully interactive map of the festival site with crucial locations such as stages, bars, campsites, and toilets. With the ability to pinpoint their current location, users can use customised location pins to mark specific points such as their tent, their car parking spot, or a friend’s campsite. Clicking on any stage will provide information about the act that is playing and the next performance.
According to Spencer McHugh, Brand Director at EE, “The 2014 app builds on the success of the first EE Glastonbury app last year. The improved social sharing capabilities, redesigned interface and improved map contribute to make this year’s the most advanced, user-friendly digital guide to Glastonbury Festival. Our bespoke 4G network at the festival will make it even easier for Glastonbury goers to access all the exciting digital content, including live-streaming from the BBC, available through the app this year.”
As well as the Glastonbury app, EE is also working with festival organisers to provide contactless payment at around 25 of the major bars on site. The 4G network provider will also be setting up an Exchange Cabin where festival goers can pick up a portable power bar to keep their mobile devices charged while they are at the festival.